The Production Era
The production era was in 1860 to 1920 and was when to focus was more on the actual production of the product then the marketing of the product. In this era there was not much competition between company's because there was just one of each product. This era of marketing gave people the mindset of "if it is a good product it will sell itself" compared to now where there are a ton of competitors and where you market will make or break you business